Exclusive Student Offer

Prime for Young Adults

Get a 6-month trial with premium college perks & fast delivery.

Start Free Trial
Listen Anywhere

Audible Standard Trial

Get 30 days of audiobooks free. Cancel anytime, keep your books.

Claim Free Books

THEThe future of mind and body well-being is always among the main objectives of Italians. 2026, then, marks a clear paradigm shift. We abandon the cult of performance and immediate results to embrace prevention, continuity and listening.

According to a survey by YouGov Italy conducted in January 2026, 87% of Italians gave themselves at least one good intention related to well-beingbut 39% say they don’t find the time to put it into practice and only 7% manage to consistently maintain their goals. The desire to feel better is there, but a more sustainable model is needed.

This is also confirmed by the McKinsey’s Future of Wellness Surveyaccording to which up to 60% of global consumers consider healthy aging a top priority. Longevity is increasingly linked to the quality of energy, physical autonomy and mental clarity.

The wellness events of March 2026

It is in this scenario that the conference promoted by takes place ProFiuggi, “Outdoor destination, between present and future”, scheduled for March 10th atAmbassadors Place Hotel in Fiuggian initiative that brings together operators, experts and professionals. The outdoors is seen as a strategic lever for the territories: sporting events, lifestyle, culture of movement, slow and conscious tourism. MTB, running, Nordic walking, trekking, golf: different disciplines that combine business and leisure. Fiuggi, with its natural heritage and spa tradition, thus presents itself as a laboratory for a new active and regenerative holiday.

And it is along this trajectory that the sports, yoga and meditation events we will talk about also fit in: different experiences but united by a common thread, that of a well-being increasingly linked to the balance between body, mind and territory.

iO Donna © ALL RIGHTS RESERVED

ttn-13

Get Audible 30-Day Free Trial

As an Amazon Associate, we earn from qualifying purchases.