For the second edition of the Mercedes-Benz Bucharest Fashion Week (MBBFW), which took place from March 27th to 30th, more than 20 designers came together: inside from Romania, Ukraine, Poland, Hungary, Moldovia and Italy.
The shows focus on the Romanian fashion scene – a flourishing creative ecosystem. Brands such as Nissa and Ami Amalia, which have been perceived on Budapest Central European Fashion Week (BCEFW) since their appearance, show that Romania not only has a rich fashion history, but also the potential to achieve international attention.
Alexandra Sipa
The designer Alexandra Sipa, trained at the Central Saint Martin fashion school at the Central Saint Martin London fashion school, has developed an unmistakable profile in the area of sustainable design. Her work combines textile innovation with a narrative that is closely linked to your own identity. Experience with renowned fashion houses such as Oscar de la Renta and Balenciaga enabled them to have a deeper examination of cutting technology, production and conceptual development – basics that characterize a brand that is characterized by technical solidity and creative leadership.
Their promise of value is based on the use of electronic waste, in particular electrical cables, which they turn into top with a specially developed technique. This unusual material forms the common thread of a visual universe that combines traditional craftsmanship with experimental curiosity. The resulting aesthetics combines tenderness with playfulness and references both the Romanian rave scene and intimate fashion. The result is clothing such as bodies, clothes, tops or top sets – shaped by a powerful, colorful visual
In the short term, the designer plans to expand her production capacity and is actively looking for trading partners: inside to scale her offer without endangering her craftsmanship. With a view of October, she hopes to be able to present her FS26 collection at the next issue of the Mercedes-Benz Bucharest Fashion Week and thus consolidate her presence in the local scene. In addition, she plans to expand the offer in her online shop with “more complex and creative products” that correspond to the experimental identity of the brand.
Almaz
Almaz Clothing was founded in 2014 by the designer Andra Olaru and is a brand based in Bucharest, which combines contemporary design, local production and growth -geared business strategy. The majority of your collections are manufactured in your own workshop in Romania, while certain categories such as leather and denim are developed in Italy. In addition, she works with local suppliers for the production of knitting goods.
Olaru, co -founder and creative director, studied law before moving to Milan to study at the Istituto Marangoni, where she graduated from fashion design among the best of her year. After gaining experience in Italy, she returned to Romania to found her own label.
After the presentation of her HW25 collection as part of a private event during the MMBFW with a theatrical production that researched faith as a refuge in the context of the current chaos, the brand is already working on its FS26 collection. The upcoming projects include a number of pop-ups in different cities in Romania and a complete renovation of the showroom, in accordance with the strategy, the direct connection to the end consumer: to strengthen inside with personal experiences and individualized events.
M marquise
M.Marquise was founded in 2012 by Andreea Petre-Mărcuță and has been established as one of the most prominent Romanian labels in the “Quiet Luxury” area for his refined Savoir and his understanding of femininity is known.
The founder took her first steps in the industry in 2008 when she launched her first ready-to-wear label, which she initially connected with her legal career. Her change to the design corresponded to a personal passion for creation, style and the construction of pieces with identity.
M.Marquise is based in a historical villa in the center of Bucharest, which houses both the studio and the flagship showroom. All collections are designed and manufactured in Romania, which enables comprehensive control over the processing and quality of each garment.
The label is currently working on the expansion of its sales network through cooperation with digital platforms such as Farfetch and selected physical sales outlets, with a clear focus on expansion in Europe and the Middle East.
Carmen Secareanu
Carmen Secăreau founded her label of the same name in Bucharest in 2002 and positioned himself as one of the most coherent and conceptual voices in contemporary Romanian design. Your work with strong authors combines a minimalist aesthetics with an experimental approach to shape, construction and function of the garment.
With the beginning of the pandemic, however, Secăreau paused her commercial activity and temporarily moved to the country, into Normandy. This withdrawal was not a degree, but a phase of creative transition. In the summer of 2023 she actively recorded production and is currently developing the third collection of this new phase. Their return meant rethinking both aesthetic and strategic orientation, with an intimate, more direct and more manual approach to design and sales.
True to her approach of local production and the conscious design, in this new phase, she tries to maintain the balance between creative independence, sustainability and proximity to the end customer: inside.
Vol
Vol (Vestiaire d’un Oiseau Libre) was founded in Bianca Taban in 2020, a Romanian creative with the vision of “building a brand that celebrates individual freedom through design”.
As part of its roadmap for this year, Vol plans to launch a secret capsule collection in June, in addition to the continuation of its international expansion strategy through alliances with retailers and digital platforms that match its philosophy.
Among the industry experts who have followed the Bucharest Fashion Week carefully, Salvatore d’Alessandro, head of the Italian Boutique Nida Caserta, emphasized the potential of VOL to consolidate itself internationally.
This article was used with digital tools translated.
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