The Berlin fashion brand 24 Colors has opened a new store in the center of the capital. The clothing retailer chose the Alexa shopping center on Alexanderplatz as its location.
Since last week, the label, founded in 2009, has been offering clothing and accessories for women on an area of around 90 square meters. According to the Portuguese real estate company Sonae Sierra, which manages the Alexa on behalf of the owner Union Investment, 24 Colors already has over 40 stores across Germany.
Oliver Hanna, Center Manager at Alexa, was happy about the latest addition: “We warmly welcome 24 Colors,” he said in a statement. “The young label from Berlin complements our wide range of fashion products perfectly.” After all, “not only our regular customers, but also the many Berlin tourists” were looking for the popular “Berlin style” at Alexa, says Hanna.
The Alexa shopping center in Berlin-Mitte was opened in 2007 and, according to Sonae Sierra, has more than 170 shops, including 20 restaurants, on a total rental area of 56,000 square meters.