15 years ago, Tesla went to the stock exchange as a small startup. Today the company is one of the most valuable in the world. However, the history of the Tesla share is characterized by strong price expenses.

• Tesla started on the stock exchange 15 years ago
• A share experienced violent price fluctuations
• Tesla between innovation and controversy

15 years ago, on June 29, 2010, Tesla went to the stock exchange. At that time, the company was a small, risky startup with a large vision and a single vehicle model: the Tesla Roadster, an electrically operated two -seater with a range of 380 kilometers. Until then, the company’s revenue was around $ 150 million in accordance with CNBC. Today Tesla is one of the most valuable listed corporations in the world with a market value of over a trillion US dollar. But the way there was rocky – and it is still today. The share has fallen around 21 percent over the course of the year and is significantly behind most large technology values ​​(as of July 2, 2025). The Tesla brand not only suffers from geopolitical tensions.

From the startup to the market giant: Teslas Holpriger Weg

Tesla started on the stock exchange with a strong focus Elon Muskwho did not found the company, but financed it early and took over in 2008 after an internal revolt against co -founder Martin Eberhard as CEO. At that time, electromobility was considered a marginal phenomenon. Established car manufacturers looked at Tesla skeptically.

But Musk promised more: In the IPO brochure, it was said that the upcoming model S should mix up the market for premium vehicles and address a significantly wider target group than the roadster. It was the start of a development that Tesla made from a pioneer to a dominant market participant. The models 3 and y developed into a mass phenomenon. Model Y alone became the best -selling car worldwide in 2023.

Investors who have invested $ 10,000 in Tesla for the IPO and have not reduced or sold their shares have a share of around $ 3 million. For comparison: The same sum in the S&P 500 would only be worth around $ 57,000 today. However, this number blinds that there were massive course burglaries, production problems, disputes with supervisory authorities and a series of promises.

Tesla share between flights and price losses

Tesla shareholders are used to volatility: in the past 15 years, according to CNBC, the price of the share fluctuated by more than 20 percent in over 40 months, both up and down.

According to an analysis of CNBC in May 2013, one of the strongest recordings with an increase of 81 percent, when Tesla first reported a quarterly win, the August 2020 with an increase of 74 percent, driven by speculation via an inclusion in the S&P 500 and an announced share split, as well as November 2010 with a price profit of 62 percent in the early euphoria phase after IPO.

But there were also severe setbacks, as CNBC’s research shows: In December 2022, the share fell by 37 percent after production in Shanghai herself and Elon Musk sold shares to finance the Twitter takeover. In February 2025 the course collapsed by 28 percent, burdened by declining sales, aggressive discounts and increasing political tensions. As early as January 2024, Tesla had lost 25 percent of his stock market value – after disappointing quarterly figures and the announcement that the company was facing a growth.

Tesla between innovation, risk and reality

Growth has been stagnating since 2023, sales are declining in Europe and the model range ages, as reports, among others, Electrek. The cyberruck, once announced as a milestone, had to be called back several times. At the same time, the pressure is growing from new providers, especially from China: brands such as BYD or NIO demand the electric autopionier with cheaper models.

Musk’s focus is now increasingly on future projects, the realizability of which, according to many, is questionable. Autonomous driving should bring the next technology jump. But while competitors such as Waymo from Alphabet or Baidus Apollo Go are already traveling with driverless robotaxis on public roads, Tesla’s offer is still in a very early pilot stage.

The plans for the humanoid robot Optimus are also ambitious. At the general meeting of shareholders in 2024, Musk said that these robots could lift Teslas in the long term to up to $ 25 trillion. According to him, thousands of them should work in Tesla’s factories at the end of 2025. It is uncertain whether such announcements are true. It would not be the first time that Musk did not comply with his promises.

Tesla on the crossroads? Political controversy and uncertain perspectives

Musk has been involved in politics since 2024. A step that Tesla’s image and brand affected. The billionaire publicly supported US President Donald Trump and Republican projects and worked as head of Trump’s Doge.

According to CNBC, citing surveys and analyzes from Brand Finance, Musk’s political engagement of Tesla has harmed Tesla’s reputation: In 2024, the brand value fell by 26 percent, the second decline in a row. In January, Brand Finance CEO David Haigh warned according to CNBC: “If Tesla does not release a whole range of new products […] And the antagonisms of his CEO do not contain, the company will be regarded and descend beyond the zenith. ”

The future of the Tesla share is open: If Musk can keep his promises in autonomy and robotics, Tesla could remain an innovation leader. If this does not succeed, investors could lose faith – to a group that is bound to the charisma and the vision of a single man.

Editor finance.net

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