He was not born into an entrepreneurial family – his father was a civil servant – but Bart Verhaeghe already knew how to tackle things at school: if he organized a flea market, he wanted the best stall and the most sales. Today, the football chairman is still just as ambitious. The 20th title has been won, that new stadium is being built. “And we will always try to be the best football club with Club Brugge, even if we cannot become a global brand.”

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