The summer – fresh colors, light fabric qualities and above all water. It doesn’t matter whether it’s by the pool or the sea – water is simply part of the summer feeling. The visual worlds of the Spring Summer 2024 campaign reflect the look of hotels in Miami in the 1970s. Immerse yourself in an atmosphere full of nostalgia and retro charm. This summer, color is coming back and giving the collection its character. In particular, red tones in different forms determine the image of next summer, from rosé to dark, rich red nuances.
Innovative accents are set in the neutral shades. Light gray replaces the previously dominant beige and gives the looks a refreshing lightness. At the same time, black is becoming more and more important and brings with it a noble and timeless touch. Besides cotton, linen will also remain an important part in the coming summer. However, the fabrics are becoming more fluid and lighter. Lyocell and viscose parts ensure new looks and a summery feel. These blends create a cool and modern look that embodies the perfect balance between comfort and style.
With the Spring Summer 2024 collection, the fits are also more relaxed again. The other cuts ensure a casual and at the same time stylish appearance. The double-breasted jacket is becoming increasingly important as a key piece. When it comes to trousers, pleated trousers play a bigger role. Outfits that radiate elegance and timeless class.
Office or leisure, evening event or party, summer can come.
The CARL GROSS collections offer the perfect selection and range of outfits that are suitable for both formal occasions and relaxed leisure activities. With the occasion capsule “SAY YES” we focus on well-groomed appearances in pastel colors in addition to the tried-and-tested linen looks in the boho style.
The play of colors goes from rosé to dark red, dark green to light sage tones, broken up by fresh and light grey. Together with the new product images made from blends with lyocell and viscose, this capsule has a casual and modern appearance. The accompanying jacquard waistcoats are mostly double-rowed and give the outfits additional sophistication and elegance. Be well prepared for a summer full of events and enjoy every moment in style.
