NVIDIA CEO Jensen Huang commented positively on QUALCOMM and recommended the stock as a buy. He highlighted the chip provider’s work in the mobile communications sector.
• NVIDIA has no plans to enter the smartphone chip market
• Instead, praise and purchase recommendation for QUALCOMM and Apple
• QUALCOMM shifts focus from smartphones to new AI wearables
At an event, NVIDIA boss Jensen Huang was asked whether the AI giant had plans to enter the smartphone chip market. Huang clearly denied this. “The reason for this is that it is not necessary,” said the CEO in a video that was shared on the short message service X, among others.
Jensen Huang just told the world to buy Qualcomm stock (Save this)
A journalist asked him directly whether Nvidia would enter smartphone chips as AI moves to the edge and Jensen said no, Qualcomm is doing a great job.
Most people still think Qualcomm makes smartphone chips,… pic.twitter.com/0lxJl7XJOx
– Milk Road AI (@MilkRoadAI) June 8, 2026
Although no one has a better software stack for PCs than NVIDIA, the software stack for smartphone chips is significantly different. “I don’t think we’re incredibly good at mobile, and I don’t think it’s necessary,” Huang said. Because Apple and QUALCOMM are doing “really well” in this area. “Buy your shares, they are good,” said the boss of the AI top dog – and in doing so sent at least QUALCOMM shares up by more than 8 percent in after-hours trading on Monday on the NASDAQ. On Tuesday, before the trading session, the paper temporarily rose by 3.70 percent to 225.82 US dollars.
QUALCOMM is saying goodbye to the smartphone era
Huang’s recommendation to buy QUALCOMM shares comes as QUALCOMM continues to expand its position in the AI ecosystem through new hardware. QUALCOMM CEO Cristiano Amon recently concretized his vision of a post-smartphone-centric computer model to the “Handelsblatt”. His statement that the company is working with customers on around 40 new product designs in the area of AI hardware, including data glasses, AI pendants and headphones with cameras, attracted a lot of attention. However, these are not yet market-ready products, but rather development projects and reference designs that are intended to test various new device classes. The first results can be expected in the second half of the year.
Amon described this development as part of a larger paradigm shift: Artificial intelligence is moving the user interface away from the screen to an “agentic” model in which personal AI assistants act across multiple devices and process contextual information from the environment. In this model, the smartphone is not necessarily replaced, but it loses its central role as the primary interface. Instead, specialized devices are being created that operate closer to the human senses – for example, worn on the ear, in front of the eyes or directly on the body.
From the cloud model to AI on the device
A central technical change concerns so-called inference, i.e. the application of AI models in everyday life. While training large models continues to take place in data centers, usage is increasingly shifting to end devices.
Amon argues that this development makes economic and technical sense: local AI is faster, more energy efficient and more cost-effective in the long term. Devices such as glasses or wearables could particularly benefit from this, as they are constantly used and require fast response times. This creates a hybrid model: part of the computing power remains in the cloud, while simple and medium-sized tasks are processed directly on the device.
Strategic pressure and new growth markets
However, the strategic shift away from smartphones and towards AI wearables is not taking place out of pure innovation, but rather under considerable economic pressure. With the foreseeable loss of a large portion of smartphone chip sales – particularly due to Apple’s increasing in-house development – QUALCOMM is facing a strategic realignment. However, the company boss sees double-digit million units in the new area this year. “If this category becomes as big as the smartphone, we’ll be talking about billions,” Amon told Handelsblatt.
QUALCOMM’s bet is therefore clear: If AI becomes the new basic technology, not only a new chip market will emerge, but a completely new device category. And it is precisely in this shift that the group wants to reposition itself – away from the classic smartphone supplier and towards the architect of an AI-driven hardware landscape.
Carolin Ludwig, editorial team at finanzen.net
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