dto his often sexist tweets and his too many statements against the Lgbtq+ community, it was not so obvious that the selection of a new CEO for Twitter by the owner Elon Musk fell on a woman.
Twitter’s new CEO is a woman
Yet so it was: a woman moreover very successful and that during her career has never failed to make the voices of the female world heard.
His name is Linda Yaccarino and will take the place of the owner of Tesla in the role of CEO. Musk, in fact, a few months had asked his followers through a survey to express themselves on the opportunity for a new CEO, a place occupied by Musk himself, and the result was very clear. Now, after months of silence, the step is concrete.
Linda Yaccarino will take over from Musk. The manager has Italian origins (Photo by: Virginia Sherwood/NBCUniversal)
Linda Yaccarino, who is the manager who will take over the reins of the social network
Yaccarino, for ten years head of advertising at Nbc Universal, a media multinational, she is a manager who can certainly give new credibility to a highly controversial company.
Born in 1963 and raised in Deer Park, New York, Yaccarino is however of Sicilian origins like her husband Peter Madrazo. Over the years at NBC, you’ve found a new and effective way to monetize TV broadcasters and digital platformsexactly what Musk needs to bring advertisers who fled en masse back to Twitter following his rise as owner.
The rebirth of Twitter?
In Musk’s project, Yaccarino will be essential for the creation of what the billionaire calls Twitter 2.0, a «everything app», an app with everythingi.e. with content shared by creators and journalists.
But also through a micropayment system which will allow publishers to offer the purchase of one or more articles on the platform, without the need for a subscription.
And what will Musk do?
Musk personally dealt with giving welcome to the manager with a post on Twitter, in which he confirms that Linda Yaccarino will mainly focus on commercial operations.
Clearly Musk won’t be behind the scenes and will continue to follow along the management part related to design changes And the introduction of new technologies in Twitter.
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