The sports retail association Intersport International Corp. (IIC) has significantly increased its sales in 2021 and thus also exceeded the pre-crisis level. Overall, the company announced on Wednesday that revenue had grown by 20.7 percent year-on-year to EUR 12.2 billion. “At no time in the history of the Intersport Group has higher sales been reported, confirming the Group’s strong position in the sporting goods retail sector,” the group said. Compared to 2019, revenues increased by three percent.
According to the trade association, the lockdowns in numerous markets caused a “slow start”, but in the second half of the year the group was able to achieve “good sales growth”. The reopening of shops and “an increased need for physical activity, especially outdoors,” contributed to this, Intersport explained. The online business developed at an above-average rate, with revenues being 25 percent above the previous year’s level.
“Despite the continued challenging sporting goods trade and restrictions in many countries due to Covid regulations, we have achieved an excellent result and are back on track,” said CEO Steve Evers in a statement. He was confident about the current financial year: “In view of the double-digit order growth for the spring-summer and autumn-winter 2022 season, we are seeing growing optimism,” says Evers.
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