The Soccer World Cup It is, along with the Olympic Games, the sporting event with the greatest global projection and acquires a global significance that goes beyond strict competition and even its multiple purely economic facets. In case of Taste It is emblematic in this sense, a clear example that sport and politics are not two isolated universes, but that they maintain relationships that are often turbulent in which taking advantage of the enormous push that an event of such magnitude represents at the media level becomes a strategy of Condition. At the service of the modernization and internationalization of a country or city (as the Games of 92 were) or as an instrument to launder regimes with debatable enforcement in terms of human rights.

    The choice of the venue for the 2022 World Cup, in 2010, was already marred by multiple allegations of corruption and bribery that materialized in what the magazine ‘France Football’ called ‘Qatargate’, based on the news of the meeting between the then president Nicolas Sarkozy, the presidents of UEFA and FIFA and the then prince and now emir of Qatar Tamin Hamad Al Thani. Months after the emirate’s triumph, the Qatar Sports Investments organization acquired a bankrupt PSG. FIFA commissioned an internal investigation into the alleged bribery that came to naught, prompting the resignation of the report’s writer, a former US attorney general.

    Neither the structural deficits (stadiums, hotels, communication routes) nor the need to play the World Cup in the middle of the season of national competitions (for the first time in history, in the middle of autumn) to avoid the torrid summer of the Gulf were handicaps to collaborate with the propaganda stunt of the Al Thani family regime. But the World Cup, more than whitewashing a deplorable situation in terms of respect for human rights and the freedom of expression, to the exploitation of workers and the disregard for their safety and their lives, to the persecution of the homosexual community and the discrimination of women, has put all this reality before the eyes of the whole world. Bad business.

    Faced with this evident reality, there is an individual and legitimate option to waive any interest in the World Cup. Many followers of this sport are exposing that this will be their attitude. Others may not buy into this attention boycott, or end up relaxing it as the competition progresses. They cannot be charged with the responsibility of achieving something that no sports or political institution has come to consider, nor the same athletes who have not objected to attending. In this situation, one can also question what the attitude of the media should be in their coverage of this controversial World Cup. And their role cannot be to join an information blackout, nor the one that the FIFA president seems to want, Gianni Infantino, talk only about what happens on the pitch. Rather, it is to facilitate monitoring of sports aspects that arouse considerable interest in your audience and offer a critical and comprehensive information on the dark side of this quote, without being fooled by the papier-mâché façade (with the supporters of the national teams replaced by extras, with mammoth and incongruous installations in flat environmental crisis or supposed opening-up advances). In short, do your job.

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