Analyzing the web performance of its competitors provides a benchmark to measure its own performance. Depending on the results, we can make intelligent decisions about the actions to be implemented. Some tools like branalyzer enable this monitoring work to be carried out. It provides access to many metrics on a competitor’s website, or his own.
A multitude of data on its competitors
Branalyzer is an easy-to-use tool. The interface is fluid and ergonomic, making it easy to do research on its competitors. To do this, simply enter a country and the URL of the website on which you want to obtain information. It is possible to put certain searches in favorites to simplify the monitoring work.
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It is possible to know the competitors of a company, or one’s own. Illustration: Branalyzer.
The metrics are easily understandable. Illustration: Branalyzer.
Once the search has been launched, you must explore the different tabs available on the platform to obtain the data of your choice. The tool first lists the essential information of a company such as its year of creation, its number of employees, its location, etc.
In the “Brand KPI” section, we find all the key performance indicators of the organization in question. For example, you can find out about its traffic, its conversion rate, the estimate of its monthly income or even the Customer Lifetime Value (CVV). All metrics are accessible at a glance from the dashboard.
The “Brand SEO” tab allows you to learn more about the referencing of the indicated website. In particular, we can discover the domain authority (DA) of a company, its page authority as well as its position rank on search engines.
The “Brand History” part is particularly interesting to get an overview of the evolution of its competitor over the last few months. Indeed, Branalyzer provides a simple graph with the variations of its traffic and data on the use of its keywords. Note that it is even possible to learn more about their backlinks and their main competitors. The tool can also be useful for finding the email addresses of a company’s employees.
At the moment, the AppSumo marketplace offers to obtain branalyzer for $39 lifetime instead of $468. This license gives access to all features and allows up to 100 searches per month.
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