Italian swimming outfitter Arena has appointed Florian Übleis as Chief Digital Sales Officer. In this role, his primary responsibility is to “maximize sales growth across Arena’s own e-commerce channel as well as relevant online marketplaces,” the company said on Tuesday. Bleis will join Arena’s leadership team and report directly to Deputy CEO Giuseppe Musciacchio.
“As an expert in online marketing and e-commerce projects, Florian has more than 15 years of professional experience in all areas of e-commerce,” the company said in a statement. Most recently, he was Director Marketing & Sales at the e-commerce service provider Reich Online Solutions GmbH, which is part of the Calida Group. Before that, he managed the online business of the teleshopping provider 1-2-3.tv and held various management positions at the mail order company Weltbild GmbH & Cp. KG clothed.
Arena CEO Peter Graschi explained the personnel decision: “E-commerce is an important part of our growth strategy. We therefore need a strong leader to drive growth and deliver innovation and results for our clients,” he said in a statement. “We were delighted that Florian saw the potential to join us at Arena and I look forward to an exciting journey together.”