Adidas celebrates Stan Smith in collaboration with End.

The German sporting goods manufacturer Adidas and the British cultural brand END. announce a collaboration focused on the Adidas Stan Smith. This will create a new, special Adidas Concept Space at END. opened in Milan.

Designed exclusively for the store, the space features bespoke interiors with warm wood veneers. It combines products, interior design and visual material that draws from Stan Smith’s 50-year cultural history. It is the first installation of its kind for END. and Adidas.

The Stan Smith was introduced as a tennis shoe in 1973. In the decades since, he has acquired a cultural presence that transcends generations, subcultures and aesthetic codes. The shoe is worn by people who have little in common other than themselves.

END. is a British cultural brand with locations across the UK and in Milan. She is known for her positioning at the intersection of fashion, street culture and design. The collaboration celebration will culminate in an exclusive event at END on Saturday, June 6th.

Milan. The focus is ‘Portrait of Milan’, a photo exhibition curated by Reference Studios with photographs by Piotr Niepsuj.

Piotr has lived in Milan for over a decade. His photographic practice is rooted in direct, close observation of people and urban life. His work has appeared in publications such as Dazed, Vice and Port, as well as campaigns for brands such as Off-White.

For ‘Portrait of Milan’ he photographed personalities from the Milan creative scene in their studios and throughout the city. Each of them wore the Adidas Stan Smith. Those portrayed include the model agent Polly Paola Ruta; casting director Julia Asaro; the stylists Vanessa Bolognini, Francesca Piovano and Domenico Kang; the editors Yves Tsou and Gloria Bertuzzi; the photographer Federico Hurth; the curator Domenico Costantini; the music producers and musicians Lvnar, Alessandra Bonetti and Tommaso Naccari; the creative director Daniele Attia; the artist and painter Luca Di Maggio; the tattoo artist and musician Mino Luchena; celebrity stylist Silvia Ortombina; the bar manager J Black Champagne and Mara Prandato.

Taken together, the portraits form a document of the city and the people who currently work in it. The evening’s sound is curated by Jim C. Nedd, artist and musician.

The Adidas Stan Smith is END in all. Available in stores and online.