To kick off the 2026 summer season, Jimmy Fairly presents a campaign that captures the magic of Mediterranean sunsets – L’Amour, l’Été. A tribute to unforgettable summers, floating between nostalgia and the present: the new collection captures the feeling of salt on sun-kissed skin, the shimmer of the sea on the body and the golden light that forms silhouettes and sand.
The focus is on the interplay of contrasting shapes: striking volume meets minimalist lines. Inspired by the late afternoon light, deep tones of dark tortoiseshell and rich red merge with warm nuances such as terracotta and desert caramel – elegantly completed by golden metal details.
The new styles for men and women are now available online and in stores for 135.00 euros.
Women: Courage the volume and elegance of minimalism
The new women’s models are real statement pieces with striking acetate and confident oversized shapes. While the Massive Statement line focuses on striking volumes, sculptural lines and unique depth effects through superimposed acetate layers in deep tortoiseshell and transparent tones, Understated celebrates the elegance of minimalism. These reduced, slightly retro-inspired designs impress with their controlled restraint and give a timeless, elegant look.
Men: reinterpretation of iconic shapes and precision of reduction
For men, the collection relies on the elegance of metal and precise geometry to create modern, timeless designs. While the Progressive Classics line reinterprets iconic frame shapes with expressive volumes, high-quality acetates and distinctive silhouettes, Structural Metal stands for purity and technical precision. Fine, architectural metal lines characterize these frames, complemented by clear geometries and subtle color nuances.