Herzogenaurach-based sportswear retailer Adidas is kicking off the men’s World Cup with a Nordstrom partnership. Immersive installations and pop-ups will be integrated into the US retailer’s spaces.
The partnership extends to 35 Nordstrom stores nationwide. The core is an immersive Adidas installation in ‘The Corner’ of the Nordstrom flagship in New York City, which runs until July 26th. There is also a dedicated shop-in-shop at Nordstrom Downtown Seattle and a curated Adidas presentation in 33 other branches in the World Cup host cities. These cities include Los Angeles, New Jersey, Philadelphia, Dallas, Houston, Kansas City, Atlanta and Miami. The products are also available on Nordstrom.com.
The partnership offers a curated range. The focus is on Adidas’ signature shoes, reinterpreted in World Cup colors. The range is complemented by a cross-category selection for women’s fashion, men’s fashion and children’s, including jerseys with FIFA branding.
“The FIFA World Cup in North America is a once-in-a-generation cultural moment, uniting people around the world through a universally shared passion,” said Tacey Powers, executive vice president and general merchandise manager of shoes at Nordstrom. “We couldn’t be more excited to celebrate this alongside Adidas, a partner who shares our commitment to giving our customers the best of both worlds. Together we have created an experience that combines sport and style with a curated, fashionable and unique Nordstrom product offering.”
Weekly promotions will take place every Thursday throughout the tournament. Every other week, the ‘Archive Zone’ highlights an Adidas archive piece that is related to the featured country of the week. The weekend events are tailored to countries such as Japan, Mexico, Colombia and Argentina. Customers receive free gifts and personalization options with a qualifying purchase of $75.
In Seattle, the shop-in-shop runs until July 20th. He supports the city’s Summer of Sports at Westlake Park, a free and open outdoor public viewing location. There is a Nordstrom VIP area, top games and food and drinks. Watch parties will also take place on each of the six game days of the tournament in Seattle.
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